Dutchman is more looking forward to the Elfstedentocht than to the Olympic Games or World Cup football

While the whole of the Netherlands was last able to enjoy the finish on the Bonkevaart in Leeuwarden in 1997, the Elfstedentocht is still the most popular sporting event. The recent Sports Sector Brand Survey also shows that the national women’s hockey team of all sports teams & clubs in the Netherlands is most admired by the Dutchman. More than Ajax or the national football teams. Since 2010, 54,000 respondents have participated in the research by Hendrik Beerda Brand Consultancy.

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