From July 23 to 25, 2022, the order event Fashn Rooms will take place in Düsseldorf on the Areal Böhler and will present beauty ranges and a separate area for sustainable fashion for the first time.
The order format has a declared goal: “In a world where almost everything is available at the push of a button, inspiring products and concepts are in demand. Stationary trade only has a chance against online providers with an exciting mix, surprising products and an appealing presentation,” says the press release.
Additionals: Beauty ranges as a supplement
With a high-quality selection of German and international brands from the fields of fashion, shoes and accessories, Fashn Rooms wants to take action against the uniformity in the product ranges and with the “Additionals” area, it is now literally opening up new space for additional beauty and lifestyle products. Products.
“The mix of fashion and beauty is perfect. We bring together what belongs together – and all of this in an inspiring location,” explains Igedo Managing Director Ulrike Kähler, explaining the innovative, sales-enhancing concept, which guarantees a high level of professionalism through the cooperation of the partners Beauty Forum and Fashion Rooms.
In addition to the product, it is also about an attractive, sales-stimulating presentation in the store. The concept offers retailers practical suggestions on how these products can be presented in the store in a sales-promoting manner.
Green Room for sustainable collections
The fair reacts to the growing demand for sustainable collections by integrating the Green Room concept. “With the new Green Room segment, we offer retailers the unique opportunity to expand their range of products with sustainable, fair fashion,” continues Ulrike Kähler. The holistic concept includes a sustainable shopfitting design. A special feature in the hall: an area of Store 13, a sustainable concept store from Herford, which illustrates how modern the topic of sustainability can be played in retail.
The Igedo Company’s next trade fair dates are Shoes Düsseldorf from August 28 to 30, 2022. The next Fashion Rooms will follow from January 28 to 30, 2023.