DSSLR GmbH, founded by Christoph Dassler, is insolvent.
Preliminary insolvency proceedings were initiated for the Herzogenaurach-based sportswear brand last week. This was announced by the responsible district court in Nuremberg. Lawyer Jochen Zaremba from the Nuremberg restructuring law firm Schwartz was appointed as the provisional insolvency administrator.
The bankruptcy comes after DSSLR launched its first collection last August. The sports and lifestyle label specializing in tennis was launched at the end of 2023 by Christoph Dassler, the grandson of Puma founder Rudolf Dassler.
While the brand’s lifestyle collection is made from regenerative organic cotton, the on-court line uses materials with a recycled content of 85 to 95 percent. The price range of the collection ranges from 35 euros for headbands and sweatbands to 480 euros for a short blouson with a terry cloth look.
