The British shoe supplier Dr. Martens Plc has announced the appointment of General Managers for its key global markets. This move is part of a broader initiative to simplify the company’s business model and align it with its new consumer-focused strategy, the company said.
The brand is therefore switching to a market-related structure that is intended to create greater proximity to consumers. This transition is accompanied by a strengthening of global functions in the areas of brand, technology and support.
New managers for important European and Asian markets
The company has now promoted four internal candidates to lead its European market regions. Nick Duff has been appointed General Manager (GM) for the UK, while Nathalie Schneider takes on the role of GM for France. Kristin Staeren will be GM for the DACH region, which includes Germany, Austria and Switzerland, and Giorgio Trevisan for Italy.
In Asia, the company recently appointed Yoichi Oikawa as the new GM for Japan. Oikawa has extensive experience in multi-channel operations and customer loyalty in the Japan and Asia Pacific (APAC) regions, it said in a statement. He previously worked at Champion and Adidas.
The US market remains under the leadership of Paul Zadoff, President of Americas. These six core markets are of great importance to the company. Together they account for more than 80 percent of global sales.
Formation of a new management team
Dr. Martens is also streamlining its structure by forming a new leadership team led by Chief Executive Officer (CEO) Ije Nwokorie. It should be responsible for the strategic direction of the company.
The team includes Chief Financial Officer (CFO) Giles Wilson, who now also leads technology and strategy. As Chief Brand Officer, Carla Murphy is responsible for product, marketing, customer experience and sustainability.
Other members include interim Chief Operating Officer (COO) Anna Duffiet and Mike Stopforth. Stopforth will take on the newly created position of Chief Commercial Officer. The general managers of each market will report directly to Stopforth. The team is completed by Zadoff, Chief People Officer Bridget Jolliffe and Katherine Bellau, Chief Legal Officer and Company Secretary.
“Over the past year, we have reorganized our business and the way we work to be truly consumer-centric rather than channel-driven,” explained Nwokorie.
The CEO added that the leadership team will be crucial to the execution of the strategy and the future growth of the company. It brings together long-standing company executives with talent from other global brands.
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