Dr. Martens announced the appointment of Carla Murphy as the new Chief Brand Officer (CBO).
Murphy will compete on July 1, 2025. From London, she will lead the company’s global brand organization and drive the brand strategy, vision and orientation forward, the shoe brand said on Thursday. Their extensive area of responsibility includes the areas of global product, strategy, marketing and sustainability. In addition, Dr. Standing Martens and reporting directly to CEO IJE NWOKORIOR, which previously held the position of the CBO.
“Our brand is our most important capital, and I am very happy that Carla Murphy comes to us to lead the brand organization,” said the CEO. “She is an extraordinary manager with a proven track record. With courageous storytelling and fearless creativity, she has promoted the growth of world-famous brands. She will do excellent work with our immensely talented brand and creative teams.”
Murphy has experience for over two decades and changes from Adidas to Dr. Martens. At the Herzogenaurach sporting articler, she most recently worked as a global Senior Vice President/General Manager for Adidas Outdoor. Before that, she held the position of the Global Chief Brand & Product Officer for Icebreaker (part of VF Corporation). She also had leading branded and product positions within the Amer Sports Group, including Nikita, Salomon, Atomic and Arc’Teryx. At the beginning of her career, Murphy led multidisciplinary global brand advice.
“To join the team and the brand at this moment is incredibly exciting. The ambition and the energy are great. In this next chapter there is an enormous opportunity to take new ways and to get in touch with an even more sensible and culturally relevant way. I can hardly wait to start,” added Murphy.
Murphy’s appointment follows a number of strategic new settings in the management area. This is supposed to do the brand, product and creative teams from Dr. Martens are further strengthened. These newcomers include Neil Cummings as Creative Director for the Global Brand Studio, Emma Howarth as Category Director, Adam Owen as Global Design Director and Paul Bowyer as Global Brand Marketing Director. Everyone has joined the company in December 2021 since Adam Meek was appointed Chief Product Officer.
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