The British shoe supplier Dr. Martens Plc strengthens its management team. On Thursday, the company announced the appointment of Ije Nwokorie to the newly created position of Chief Brand Officer.
Nwokorie will take up the position on February 1 next year and at the same time step down from the board of directors, of which he has been a non-executive director since 2021, said Dr. Martens with. As Chief Brand Officer, Nwokorie will lead global marketing and product development in the future and develop the global brand strategy.
The designated newcomer comes from technology giant Apple Inc., where he has worked as Senior Director, Apple Retail since 2018. Nwokorie previously spent eleven years at the brand consulting agency Wolff Olins and held various management positions there. From spring 2014 to the end of 2017 he was at the helm of the company as CEO.