The Dover Street Market (DSM), the Concept Store for fashion, which is co -founded by Rei Kawakubo of the Garçons, launches its own brand under the name DSM Brand. The company presents its first collection during the Paris men’s fashion week.
“This is a new step in the development of DSM: the creation of your own brand, both for the image and for business,” said DSM. The project: collections that are intended as a “real breeding ground for new ideas and communication channels” for different categories and for a variety of tastes.
Each collection is designed by other designers: inside. The first collection comes from the Japanese designer Kei Ninomiya, which is known, among other things, for the design of sneakers in cooperation with the Reebok sports brand.
“DSM stands for many people for many people, and this new project embodies the spirit of chaos and beauty that has been in the shops for 21 years,” explains the company.
DSM is represented in Paris, New York, London, Los Angeles, Tokyo, Singapore and Beijing. DSM opened its first store in 2004 and is famous for his selection of trend designers: inside.
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