The German luxury fashion label Dorothee Schumacher redesigned its retail concept. Together with a Colombian architecture firm from Bogotá, elegance is combined with natural nonchalance – as a platform for emotional encounters directly on the area. The goal? To pick up the customers directly on the shop, tell a story, and to create an emotional experience by visiting the stores. Places that are modern and at the same time are to be created.
The first store opening will take place in April 2025 on Sylt. There is a whole Dorothee Schumacher world for the “Friends of Dorothee” community in a thatched roof house in Kampen. Would you like to become part of the community? Dorothee Schumacher is still looking for committed store employees for the store on Sylt who live the GPIRIT directly on the area, pass on the credo of the collections to end customers and offer them a unique shopping experience.
In Dresden, too, the fashion label will receive a new, larger store location this year and is looking forward to new team members. Further conversions and new openings are planned for the Store Munich, Store Berlin and other locations.
