Recommendations of the Editorial team
When Aldi changes his prices, the others move with them. This set for the discounter and food market can also be transferred to TV: What the “Tagesschau” does has consequences for all competitors in the evening.
As it says, the ARD is planning to expand the broadcast time of its news flagship “Tagesschau”. Instead of from 8 p.m. to 8:15 p.m., the program is to be stretched by 15 minutes to 30 minutes after the first plans.
In this way, one wants to meet the increased need for information from the population, it is said loudly “Horizon” In an internal dossier, which has so far not been effective beyond the first planning phase.
The reason for this is that formats such as “Tagesse topics” and “Today Journal” have much more time for explanations and news content. “Today” and “RTL Aktuell” also have a longer term.
“Tagesschau” is unrivaled
What initially only seems like a small cosmetic change in the ARD’s evening program (subsequent programs always controlled at 8:30 p.m., of course also the “crime scene”), could have a signaling effect for the entire TV market. Other broadcasters would have to consider whether it would be better to only go to prime time at 8:30 p.m. so as not to lose market shares.
A few years ago, Sat1 tried it with a main end of the end and went with films, series and shows on Air at 8 p.m.. This did not work at all because of the direct competition with the “Tagesschau”. The experiment ended quickly.
If the “Tagesschau” will soon double, then everyone else could apply: The (entertainment) evening does not start until 8.30 p.m.