Dior has opened his new flagship store in New York City. It is located in the immediate vicinity of the historical location, where Christian Dior was first present in the USA in 1948, on the corner 57th Street and Madison Avenue. The four-story flagship store called ‘House of Dior New York’ was designed by the renowned architect Peter Marino. It offers a reduced but still warm atmosphere that combines tradition and modernity. The entire dior universe is presented: from women’s and men’s ready-to-wear to leather goods, jewelry, dior Maison and scents to exclusive articles in limited edition.
The boutique also has an exclusive Dior Spa on the top floor. It radiates the elegance of the Paris Haute-Couture salons and is reminiscent of the legendary 30 Montaigne in Paris. Exclusive, tailor -made treatments and services are offered here. This includes comprehensive skin diagnosis with Dior Measurements, an analysis tool that measures collagen, moisture, pH and elasticity of the skin.
Further treatments include facial treatments with technologies such as cold laser, ultrasound, microstrom, LED, cryotherapy and oxygen infusion. Light therapy and 90-minute ‘Happiness’ treatment are also offered, which stimulates serotonin and dopamine. This treatment is intended to restore the emotional balance and at the same time improve mood and well -being.
The store wants to create a dialogue between the past and the present. The codes of the Dior house merge with a state -of -the -art aesthetics. Bright and gentle tones, minimalist furniture, decorative paintings and Versailles parquet are reminiscent of the legendary 30 Montaigne.
A central visual element of the room is the lively colorama staircase. It should be announced by miniature articles such as handbags, perfumes, cosmetics and hats in the rich legacy of Dior. The stairs offers a visual journey through more than five years of seventy history of the French luxury fashion house.
The room is also a tribute to Christian Dior’s love for art. The decor includes works by artists such as Adam Fuss, Claude Lalanne, Karine Laval, Jean-Michel Othoniel, Tony Scherman and Jennifer Steinkamp. There are also photographs by Robert Maplethorpe and an impressive digital installation by Jennifer Steinkamp.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]