Prada Linea Rossa outerwear pieces are now available in the Riders Republic video game.
The multiplayer platform from game provider Ubisoft makes it possible to try out extreme sports such as snowboarding, wingsuiting or mountain biking in a digital space. So that the users also have the right outfit for the respective sport, the Italian fashion house is now bringing some pieces and equipment into the game, Prada announced on Tuesday. This includes products such as skis, snowboards and bicycles as well as sportswear. These were specially developed by Prada for the game.
In the real world, too, Prada is moving more into this area. For the Fall/Winter 2021 ski collection from Prada Linea Rossa, the range has been expanded to include sports equipment such as skis.
