Marc O’Polo has entered into a partnership with the German Football Association (DFB).
From summer onwards, the German women’s and men’s national teams as well as the U21 national team will be brand ambassadors for the fashion retailer based in Stephanskirchen, Marc O’Polo announced on Thursday. As a result, the upcoming SS25 campaign will no longer only feature Toni Kroos, who has been active as a brand ambassador for some time, but also other national players.
“Through the cooperation in sports, we are addressing a broad target group, especially in the young male segment,” said Maximilian Böck, CEO at Marc O’Polo. “The partnership with the DFB is an essential part of our growth strategy in the menswear sector and will contribute significantly to the global relevance of our brand through the international visibility of the national team.”
The partnership is long-term and will also be present at important tournaments such as the 2025 Women’s European Championship in Switzerland, the 2026 Men’s World Cup in the USA, Canada and Mexico and the 2025 U21 European Championship in Slovakia.