The German Football Association has entered into a partnership with Continental Tires. From January 1, 2023, the company will be the official partner of the German national team for men and the U21 for four years.
The tire manufacturer thus acquires comprehensive rights to visibly accompany the teams at all games in the future. Financial terms were not disclosed.
“We are very much looking forward to working with Continental,” said DFB Managing Director Oliver Bierhoff: “We are united by the common idea of performance and performance-oriented action, as well as the highest standards of constant and sustainable further development.”