The designer Francesco Scognamiglio bought his brand of the same name from the Malaysian fund Y Capital Management.
After the designer had sold his label in 2021 according to the economic challenges of the Covid period, he is now planning a relaunch that is to be celebrated with an exclusive event in Naples in June. For the Neapolitan designer, this means a return to his roots and at the same time an exciting fresh start. The planned project, which combines fashion, art and identity together, should not only revive the history of the brand, but also offer a new, forward -looking perspective on the world of fashion.
Designer celebrates a fresh start with the opening of the Palazzo Real with an event in June
The designer will celebrate his 50th birthday with an event in June: For the first time, the gates of the Palazzo Reale will open in Naples to offer an immersive experience between elegance and creative vision. “Over 200 international guests, including muses, top models as well as music and film icons, will take part in this celebration, which is intended as a manifesto of his new artistic phase,” says a message.
At the center of this special moment is the presentation of a new Haute-Couture collection that is launched in parallel to Haute Couture Week in Paris. With the collection, Francesco Scognamiglio not only pays tribute to his first great passion – the haute couture – but also an aesthetic language that has inspired numerous international stars and personalities over the years.
But for the designer, the relaunch only marks the beginning of an ambitious chapter. The next projects also include introducing the world of art and interior design. Here, Scognamiglio wants to create atmospheric spaces that are shaped by its distinctive handwriting – inspired by the timeless, sensual hints of his homeland Pompei.
“I start new, with myself, with my city and with what I love. Naples has taught me beauty, strength and resistance. Today I feel the need to tell a more comprehensive story that combines fashion, art and culture in a single vision,” says Francesco Scogniglio.
The creative journey of Scognamiglio begins again in Naples, the cradle of his inspiration and the springboard for a new chapter full of dreams, roots and future.
This article was used with digital tools translated.
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