For its fifth consecutive edition in Milan, Denim Première Vision delivered two exceptional days. The event is a flagship event for the fashion division of the French organizer GL events. It brought together more than 2,300 international experts. The event impressed participants with the quality of its offerings and its audience. The visitors came to discover the trends for spring/summer 2027. They also met leading figures in the denim industry: Amy Leverton, founder of Denim Dudes, as well as Lisi Herrebrugh and Rushemy Botter, designers at G-Star. Also present were Kristian Guerra, Head Designer at 44 Level Group, and Giorgia Cantarini. She is a journalist, stylist and founder of S|STYLE – DENIM LAB, supported by Kering Material Innovation Lab (MIL).
Fabio Adami Dalla Val, Show Manager of Denim Première Vision
“This edition has once again shown the remarkable vitality and excellence of our community. This also applies to the entire denim ecosystem,” said Fabio Adami Dalla Val. “We have brought together an international network of key players. Content, innovation and creativity were presented. These strongly embody the distinctive identity of Denim PV. The high level of commitment and quality of professional exchange during these two days strengthens our commitment. We want to offer an even higher quality and relevant event. This is perfect for the evolving Dynamics of the market in all its dimensions.”
Key figures
Over 2,300 international experts gathered in Milan. They represented more than 50 countries and over 830 companies.
More than 65 exhibitors presented their latest developments.
Over 25 brands showed finished products in the Fashion District. These included eight brands that were presented by S|STYLE – DENIM LAB. This is supported by the Kering Material Innovation Lab (MIL).
A program of nine conferences featured 19 recognized denim experts and speakers.
An audience of more than 400 participants attended the conferences.
Brands represented at Denim PV
7 FOR ALL MANKIND — ACE DENIM — ALANUI — ALBERTO — ALEXANDER MCQUEEN — AMBUSH — AMIRI — ANGELS GMBH — BARONIO — BELLEROSE — BERSHKA — BESTSELLER — BIGSTAR — BLUE FIRE CO — BOTTEGA VENETA — BRIGLIA 1949 — BRIONI — BRUNELLO CUCINELLI — CALZEDONIA — CASABLANCA PARIS — CHLOE — CIGALA’S — CITIZEN OF HUMANITY — CLOSED — DIANA GALLESI — DIESEL — DOLCE & GABBANA — DQUARED2 — ELENAMIRO — ETRO — FERRARI — FIORELLA RUBINO — G-STAR — GANNI — GAS — GAUDI TRADE — GIORGIO ARMANI — GIVENCHY — GUCCI — GUESS — HERON PRESTON — HESS NATUR — HIGH — HIUT DENIM — HUGO BOSS — IMPERIAL — INDITEX — IPEKYIOL — JACOB COHEN — JIL SANDER — KERING — KIRIN — LPP — LUISA VIOLA — MACHKA — MAISON KITSUNE — MARCELO BURLON COUNTY OF MILAN — MARELLA — MARNI — MAX & CO — MAX MARA — MOMONI — MOTIVI — NOLITA — OFF-WHITE — OLTRE — OPENING CEREMONY — OTTOD’AME — OVS — OZAK TEKSTIL — PALM ANGELS — PAR.CO DENIM — PEGGY GOU — PENNY BLACK — PORTS 1961 — PVH — RARE — RENUAR — REPLAY — RETHREAD — ROY ROGER’S — SEZANE — STRADIVARIUS — THE ROW — TRUSSARDI — TWIST — UNRAVEL PROJECT — VIVIENNE WESTWOOD — ZARA
A look into the future
Denim PV cooperates with Chloris, a pioneer in bio-based dyeing technology. Together they present a bold new partnership. This initiative revolves around an advanced research and development program and a design program. It is jointly managed by Chloris and Denim PV. It is the first time that a professional trade fair actively contributes to a scientific and creative research framework.
As part of this project, a select group of leading industry players will work with Chloris’ next-generation pigment technologies. You will explore new performance standards and aesthetic potential.
The first developments will be officially unveiled at the next edition of Denim PV in May. This highlights Chloris’ growing role as a transformative innovation partner for the global denim industry.
Upcoming dates
BLOSSOM PV December 10th to 11th, 2025 Carreau du Temple, Paris
PREMIÈRE VISION PARIS February 3rd to 5th, 2026 Paris Nord Villepinte
DENIM PV May 20th to 21st, 2026 Superstudio Più, Milan
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