At the Kingpins denim trade fair, the Denim Deal, a global coalition to scale recycled post-consumer cotton (POCR), is presenting three circular denim collections for the first time. The fashion companies involved want to demonstrate that circular denim is already ready for the market today. This applies not only to material innovations, but also to the use of digital product passports (DPPs) and the application of the Product Environmental Footprint (PEF).
The collections were developed by brands, producers and technology partners from the denim deal hubs in Europe, the Middle East and Africa and India. The first collection was created with the participation of Dorlet, Sharabati, Kipas, Ereks Blue Matters and PDNA. It includes 19 garments with circular design features – including removable branded buttons from Dorlet and a fully integrated, eco-friendly production line from Ereks.
The two collections of the India hub, which was launched earlier this year, were realized by Raymond UCO and Bhaskar Denim. They’re made from POCR cotton and crafted using sustainable washing technologies.
All three collections are equipped with digital product passports that can be scanned and allow full traceability of the production chain. In the accompanying press release, the coalition announced further collections from various denim deal hubs.
After the success of the first denim deal launched in the Netherlands, the coalition has expanded its activities as part of an international plan. Hubs around the world – from France to India – are now working to scale POCR cotton for the denim industry. The declared goal: by 2030, one billion jeans should be brought onto the market that contain at least 20 percent recycled post-consumer cotton.
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