Designer Demna Gvasalia (Demna) reveals that his debut show for Gucci will take place in March 2026.
This eliminates the spring/summer dam show, which normally takes place at the end of September. “I need more than two months to develop a vision,” explains Gucci’s new chief designer to Suzy Menkes in a video that the fashion journalist has posted on Nstagram. Demna emphasizes to Menkes that in the meantime he wants to “remind the audience of what the Gucci brand is”.
Demna, graduate of the Royal Academy of Fine Arts Antwerp (Belgium), worked for Maison Margiela and Louis Vuitton before founding the Vetements brand with his brother in 2014. In 2015 he was appointed artistic director of Balenciaga. In March 2025, he was appointed creative director of Gucci, a role that he has been completing since this month.
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