Delhaize refuses to stop a controversial campaign, Lidl is considering steps: supermarket war is escalating

Despite competitor Lidl’s request to stop, department store chain Delhaize wants to continue its famous price comparison advertising campaign for another six weeks. In the meantime, the supermarket war continues to escalate: a day after Delhaize described itself as cheaper than Lidl, Lidl now says in its own advertisement that it is 29 percent cheaper. An unseen yes-no game on the supermarket shelves, which even Testaankoop would rather stay away from.

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