Centric Software® announced today that Deichmann is now using Centric PLM ™ and Centric Visual Boards ™ to specifically optimize product development and to improve transparency in the entire product life cycle. Centric Software offers the most innovative corporate solutions for the planning, development, procurement, manufacture, pricing, allocation, topping up, design, design, and selling and selling products in the areas of fashion, outdoor, luxury goods, shoes, cross-category retail, cosmetics and body care as well as furniture, living and home textiles, in order to provide the strategic and operational destinations of digital transformation to reach.
Deichmann was founded in 1913 by Heinrich Deichmann. The family business, which is now in the third generation, is an important player with a sales volume of around 9 billion euros in 2023 in the third generation. At Deichmann, the focus is on people. The company is committed to its customers, employees and also those in need.
Peter CSAPO, Head of Strategy & Corporate Development at Deichmann, describes how Centric will support the entire product development process of Deichmann and improve data quality as a whole: “We are currently experiencing the greatest change in the history of our company. The world around us develops faster than ever, ”he explains. “We always want to offer our customers the best price-performance ratio on the market and with the help of the Centric solutions we want to further improve our product range. Specifically, we are concerned with increasing transparency, optimizing data quality and working more efficiently. ”
Deichmann wants to use the AI-based functionality of Centric PLM and the collaborative, visual functions of the Centric Visual Boards in order to enable his employees in product development and shopping to develop more targeted products, to reduce the number of superfluous patterns and reduce unnecessary costs.
“With Centric’s solutions, we hope for a more structured workflow to minimize overengineering and focus our main focus on the development of the shoes that our customers actually want,” explains Rainer Ochsenkiel, Chief Purchasing Officer Germany & International Sourcing.
“With the Centric Visual Assortment Boards, we can give our international colleagues and subsidiaries a clear, intuitive overview of the pipeline,” said Csapo. “This means that we can better decide which models we buy and can bundle order quantities in our production facilities more efficiently.”
The Deichmann team was impressed by the powerful functions of the Centric solutions and CSAPO is optimistic that the implementation and introduction run smoothly. “We are proud that Deichmann, the market leader in the European shoe industry, chose Centric Software as a partner for digital transformation,” says Fabrice Canonge, President of Centric Software. “We look forward to successful implementation and long -term cooperation.”