On Saturday, May 10th, Deichmann opened his new branch in the Mercaden® Böblingen. The popular shoe retailer has moved to the ground floor of the center and at the same time enlarged its shop area by around 120 square meters. On a spacious 580 square meters, customers can look forward to an even larger selection of shoe fashion for every occasion at top prices and for all ages.
The innovative store concept convinces with a modern look, gentle color worlds and an enlarged kids area for the little guests. In the sports area, the new business offers a flexibly usable accessories wall with plenty of space for the presentation of bags, backpacks, jewelry and socks. Sonae Sierra, operator of the Mercaden® Böblingen, is responsible for the rental on behalf of the owner.
“We are very happy about the new start of our longtime tenant Deichmann on the ground floor of the Mercaden® Böblingen. The significantly enlarged store presents itself in the fresh look and is a future -oriented confession to the attractive location in the center of Böblingen,” says Edip Özerol, Sonae Sierra Center Manager of the Mercaden® Böblingen. “Deichmann now offers our visitors an even larger selection of fashionable shoes and accessories for the whole family.”
In addition to own brands, Dichmann has other fashionable brands such as New Balance, Esprit, Crocs, Tom Tailor, Skechers, Bench or Dockers. Sports brands such as Adidas, Puma, Nike or Fila complete the shoe range.