Deichmann closes 2022 with record sales

The shoe retail group Deichmann SE was able to increase its sales to a new record level in the 2022 financial year. The company announced on Tuesday that gross sales had reached EUR 8.1 billion. The net sales amounted to 6.9 billion euros.

“In the last financial year, 2019, not affected by Corona, the highest gross sales to date were 6.4 billion euros: That corresponds to an increase of around 23 percent,” explained the retailer. The new record has now been achieved through “strong growth in the existing sales outlets, successful acquisitions and large investments”.

The conclusion of the Chairman of the Board of Directors, Heinrich Deichmann, was correspondingly positive: “So far we have come through the crisis well, have taken our opportunities and are looking positively to the future,” he explained in a statement. “It is particularly gratifying that we were able to grow strongly in the existing sales outlets throughout the group last year. Around 9 percent like-for-like growth in stores across the Deichmann Group is a very good result. If the online shops are included, this results in growth of around 15 percent.” According to Deichmann, profits have also developed “satisfactorily”. The group is thus “in the year of its 110th anniversary still a healthy company and fit for the future”.

Despite the difficult framework conditions, the past year was “not only determined by crisis management”, according to the retailer. The group also “seized opportunities” through acquisitions. For example, the international branch network of the retail chain Snipes was significantly expanded through acquisitions in the USA as well as in Poland and Croatia.

In 2023, the group of companies, which already had 4,565 branches and 41 online shops at the turn of the year, wants to expand further and open around 200 new shops worldwide. The retailer put the planned investments at a total of around 500 million euros. “We continue to firmly believe in stationary business. That is our mainstay,” explained Heinrich Deichmann.