After the successful drop of the first joint fashion collection “Gomorrah” last year, the Berlin retailer DefShop and the Frankfurt rapper Dú Maroc are releasing their second collaboration on July 24th.
DefShop, Europe’s leading online retailer for sneakers & streetwear, is back on July 24th with another collaboration with the charismatic hit rapper Dú Maroc. After the successful and already sold-out drop last year, both sides decided to extend the fruitful cooperation and once again launch a high-quality collection with street attitude.
The second collection also picks up on the currently popular streetwear zeitgeist and offers monochromatic styles and large logos in high quality. The offer is explicitly understood as an inclusive collection in addition to the fan affiliation with Dú Maroc and his music.
You already get a first impression from the highly acclaimed music video “Bermuda Triangle” by Kolja Goldstein. In the other clips for the forthcoming album “Gomorrah” by Dú Maroc (release: August 19th, 2022), the collection is also presented in a meaningful way.
“Fashion is a personal thing, so my heart is in the collection. Paired with the music and the album, it’s 100% Dú Maroc: authentic and street. A project like this has never been seen in Germany before. It takes the interplay of fashion and music to a whole other level! The DefShop team and I worked closely together for months on this. We are like family. Respect always comes first,” says rapper Dú Maroc.
“The quick sell-out of our first collaboration with Dú Maroc has impressively demonstrated the importance of rap-affine streetwear in Germany. High quality, good storytelling and our and Dú Maroc’s authenticity are the cornerstones of this success and we are very pleased that we are going into the second round together,” says Dr. Franco Luca, CEO of DEF Group.
The drop of the second DefShop x Dú Maroc “Gomorrah” collection will officially take place online exclusively on www.def-shop.com on Sunday, July 24th, as well as the day before in an in-store exclusive release at the physical DefShop store in the Cologne arcades.