The Decathlon Group recorded sales growth in the 2024 financial year.
In 2024, Decathlon achieved a increase in sales of 5.2 percent compared to 2023 in constant exchange rates, the international sporting goods chain said on Monday. The turnover amounts to 16.2 billion euros, of which twenty percent of the digital distribution, which includes e-commerce, marketplaces and orders in the branches. The net result of the French sporting goods chain is 787 million euros.
The French sporting goods chain critically examined its expenses this year, which made cost inflation limited. The optimization of operating costs will also be a priority in the coming financial year to support long -term growth, as can be seen from the annual report.
One of the highlights of the financial year, which ran until December 31, 2024, was also the partnership of Decathlon with the Olympic Games in Paris. As a result, the company sold 1.8 million licensed products in the course of the year. The collaboration also led to an increase in shop visits throughout France by ten percent during the Olympic Games and 6.7 percent during the Paralympic Games, as shown by the report. In 2024, Decathlon Pulse, a subsidiary that was founded to explore new borders and to promote additional long -term growth through “strategic investments and partnerships”.
Decathlon sees the future full of growth opportunities
Decathlon looks optimistically into the future. In the next five years, the company plans to expand the number of branches and the production capacities in India with an investment of 100 million euros. The French chain also sees opportunities in Germany: by 2027, the company wants to invest 100 million euros in the opening of new branches and the modernization of existing locations.
The French sporting goods chain also mentions in the report that it decoupled sales growth from absolute carbon emissions in the third year in a row. Decathlon has reduced its CO2 emissions by thirteen percent since 2021, which, according to companies, is in line with the Paris Agreement and the Net Zero standard.
This article was used with digital tools translated.
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