“Dear followers, I am going to clean my living room, will you watch?” Why Flemish influencers suddenly have a mop in their hands for ‘resets’

They no longer say ‘cleaning’, they say ‘reset’. They no longer mop to music alone, but film everything. From America to Flanders, influencers are emerging who are a modern ‘Aunt Kaat’. But what’s so nice about all that ‘deep cleaning’ and ‘exfoliating’? Curiously, we lifted our feet in front of the vacuum cleaners on TikTok: “I have thousands of followers while I clean my bath. People find that satisfying.”

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