The designer David Koma, born in Georgia and living in London, made his debut on the Blumarine fashion house on the Milan Fashion Week, as creative director of the fashion house. His HW25 collection is characterized by “dark romanticism”. A recurring motif of the collection was the thistle, symbol of protection and vulnerability, implemented in crystal applications and silver details.
Blumarine, founded in 1977, has recently undergone some important developments. In December 2022, EIH Eccellenze Italiane, the owner of Blumarine, considered a IPO. Founder Marco Marchi referred to the strong growth of the group, including thanks to a “successful creative repositioning” by Blumarine under the direction of designer Nicola Brognano.
A strong Y2K aesthetics was introduced under his creative leadership, but then the creative changes followed in a blow. Brognano left the house in October 2023 after three years as a creative director. A month later, Walter Chiaponi was appointed creative director at Blumarine, but left the company after only a few months. His successor, Koma, was appointed in July 2024 and has experience from his own label of the same name and his earlier role as a creative director at Mugler.
With his debut, Koma is now hitting a new course and positioning Blumarine as a romantic brand with a tough, dark touch that appeals to both young and adult target groups.
This article previously appeared on Fashionunited.nl and was used with digital tools translated.
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