THE‘Universe of Italian cinema is enriched with an unprecedented and dynamic recognition: The Tiktok #davedere Awards are bornthe prizes dedicated to the films, dialogues and characters who have been able to conquer and inspire the platform audience. Unique in their kind, will be assigned directly by the vast social communitywhich in Italy has over 22.8 million active users monthly.
#Davedere Awards, the community at the center of the prize
Until April 28, users have the opportunity to express their preferences through a dedicated space within the Tiktok app. Each user can vote only once for each category, By accessing the link provided. The initiative aims to enhance those titles and those characters capable of speaking the language of the Tiktok community, exciting it and generating strong involvement.
From hashtag to prize: the evolution of #davedere
Everything stems from the creation of the Hashtag #davedere Which, born spontaneously, quickly transformed into a real community with over 91 thousand videos published. A digital space, not only of use, but also of active participation for spectators, creators, narrators and cinema promoters. Such a collective conversation, so creative, also to be intrigued by theItalian Cinema Academy – David di Donatello prizeswhich has decided to join with his official @Premidavid profile on Tiktok.
The Tiktok #davedere Awards are the new prizes dedicated to the cinema, assigned directly by the community of the platform in Italy (Pexels)
The continuous dialogue between public and cinema
In the world of #davedere, the traditional unidirectional communication between cinematographic and public work is overcome by a dynamic complicity. The experience of the film starts on the set and continues well beyond the credits. This constant dialogue allows the works to continue telling each other, involving new spectators and arousing interest even before distribution.
When a detail becomes viral
After the release of a film, every element of its elements, a scene, a joke, an shot, a character, can trigger a viral phenomenon, transforming itself into a trend. THE Tiktok #davedere Awards They celebrate this dual nature: on the one hand, the ability of an film to build an engaging story about Tiktok; on the other, the creativity of the community in transforming a detail into a shared phenomenon.
The categories of prizes
THE Tiktok #davedere Awards they are divided into three main categories:
- Tale of the movie about Tiktok: who rewards the film that has been able to use Tiktok in a strategic way to narrate one or more phases of its realization. Candidates in this category are Until the end, The boy with pink trousers, The art of joy and parthenope.
- Dialogue of inspiration for the Tiktok community: who recognizes the film with a dialogue or a monologue that has particularly stimulated the creativity of Tiktok users. Candidates include Berlinguer – The great ambition, Naples New York, Parthenope And Another mid -August.
- From character to icon on Tiktok: who celebrates the film with a character who became a real inspiration for the Tiktok community. The candidate characters, with their respective films, are Andrea da The boy with pink trousersBerlinguer from Berlinguer – The great ambitionCelestina da Naples New York and parthenope from Parthenope.
The jury of experts from the Tiktok community
Titles and candidate characters, They were selected by a jury made up of notes of the Tiktok communitywho have matured a profound knowledge of the world of cinema through the platform. The protagonists are:
- Arte seventh, @ArteSettimaEtimo: a collective of cinema enthusiasts ranging from Tiktok videos to podcasts and to their website.
- Antonino Giannotta, @ninooooo_: actor with a passion for directing, who shares his film path on Tiktok.
- Antonio Mascoli, @Antoniomascoli: “On set data manager” that reveals the secrets and dynamics of film production in its videos.
- Matilde Santantonio, @matsantantonio: aspiring filmmaker and director who presents a unique and suggestive visual style on Tiktok
- Gaia Sidoni, @gaiasidoni: Content Creator graduated in cinema, television and multimedia production, with experience on red carpet and as a director’s assistant.
The partnership with the David di Donatello
Piera Detassis, president and artistic director of the Academy of Italian Cinema – Prizes David di Donatello, expressed his satisfaction for the partnership with Tiktok, defining it a communication campaign full of engaging and innovative ideas. Salvatore di Mari, Head of Operations of Tiktok Italia and Spain, added that, the decision to insert these prizes in the David frame, strengthens the role of the social platform as a amplifier of the flow of cinema.
Tiktok #davedere Awards, cinema amplifier
Tiktok made the cinema more accessible, emotional and viralcreating a bridge between entertainment, product and public. There Community speaks of cinema moved by emotionsa universal language that creates connection, trust and identification. The goal of the prizes is, therefore, pay homage to those titles and moments that have been able to speak the language of the community, inspiring it to transform a moment into a trend. The winners of the Tiktok #davedere Awards will be announced on May 7th on @Premidavidthe official profile of the Academy of Italian Cinema – Prizes David di Donatello.
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