Corsets, radical cuts and long coats are currently dominating the streets of the fashion metropolises. Inspired by the Gothic aesthetics, fashion deliberately turns to the dark side. It reacts to social disillusionment and expresses the rejection of established norms.
On the trail of the trend
The recent enthusiasm for Gothic fashion, whose roots are in the punk movement of the 1970s, can be traced back to 2024. The Netflix series Wednesday (2022) gave a decisive impulse. The main actress Jenna Ortega quickly became a style icon with her dark red carpet looks.
Other cultural productions also contributed to the return of the aesthetics: Robert Eggers’ Nosferatu new edition with Lily-Rose Depp, Tim Burton’s Beetlejuice 2 and journalist TISH Weinstocks Book How To Be a Goth. In addition, there was the exhibition on Rick Owens in the Paris Palais Galliera-a tribute to the designer, which has been considered a central reference for the Gothic scene for decades.
The Gothic inspiration is today in several variants. These include, for example, ‘Boho Goth’, which connects the Gothic style with the free and natural spirit of Bohemian. ‘Gothic Western’ mixes the romance by singer Johnny Cash with a rebellious and dark spirit. ‘Goth Glam’ connects, as the name suggests, glamor with the darkness of the Gothic. All of these options make it possible to adapt the trend to the various target groups of the market.
Development and perspectives
For autumn/winter 2026/27, the trendexpert await: Inside the Première Vision, a new form of the Gothic trend: the new dynasties. Dramatic, sculptural silhouettes with voluminous coats in black or deep red as central elements are characteristic.
The experts: Inside, it sees a reaction to the fascination for dystopian worlds – symbols for a society in the crisis. At the same time, the topic is reflected in the beauty segment, for example through vibrating, organic linescent pigments and a clearly contoured make-up.
Designer Olivier Theyskens also wants to give fresh impulses with his new label Boloria. The first collection, strongly anchored in romantic Gothic aesthetics, has been announced for 2026.
The goth trend in numbers
Data from the Klarna payment platform show the commercial success: The “Goth-Girl” trend shows high growth rates in several product categories. Jewelry (+85 percent), bat rings (+69 percent) and cross ear rings (+120 percent) are particularly in demand.
Corsets have a plus of 43 percent, network bodies +86 percent, velvet cloaks +90 percent and coats from velvet +134 percent. The beauty division provides a highlight: black lipstick increased by 738 percent within a year and thus became a real bestseller.
This article was used with digital tools translated.
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