Fend of October, lip makeup becomes dark and gothic and even lipsticks have a dark twist. In addition to the classic red, burgundy, purple, chestnut, burgundy and even black conquer the scene. Intense, elegant, vaguely melancholy, Halloween is the perfect opportunity to experiment with more intense shades than ever.
Dark and dark lipsticks, for Halloween and beyond
Halloween 2025 is just the pretext: darker lipstick shades are already one of the season’s strongest beauty trends. From wine red to aubergine purple, passing through burgundy or cardinal red. There is a dark shade for every skin tone.
It is a gothic twist, therefore, in lip make-up: not surprisingly, one of the predominant make up trend is that of the “Goth Girl Autumn”. Thanks to the TV series on Wednesday Addams, a dark yet wearable and chic aesthetic has returned.
The charm of darker lipstick shades
«Black is modest and arrogant at the same time. Black is easy, but mysterious. But above all, black says: “I don’t disturb you and you must not disturb me”” has always declared the stylist Yoji Yamamoto.
Black lipstick is the undisputed king of dark lipsticks. Beautiful, elegant, subversive, in the Eighties it was a symbol of punk culture, today it is of the so-called #unapproachablemakeup, the hashtag that collects millions of views as makeup made with dark shades, designed to be “repellent” towards the male gaze.
Thus black lipstick, already known in Ancient Egypt and in the Maori tribes, has rediscovered a more chic and refined soul in recent years, especially in the extra gloss variant.
The However, the most requested shades this season are intense burgundies and browns, revisited. A swipe of lipstick burgundy immediately transports you into the twentieswhen flappers wore it to scandalize the society of the time. Not surprisingly, it was also the favorite shade of Marlene Dietrich and Zelda Fitzgerald.
And then, the brown. After having conquered the nineties, today it is not only re-proposed in more high-performance formulations and in more vibrant nuances than those of the previous decade. Inspired at the time by the tops Naomi Campbell, Christy Turlington and Linda Evangelista, today aesthetics proposes them with warmer, more modern and decidedly sensual nuances.
How to wear and choose dark lipstick
Beautiful, indeed, beautiful. But complex. Why lipsticks in dark nuances do not allow errorsOn the contrary. The lips must be perfect: no hangnails or dryness that ruin the result, and they must not be too thin: dark shades, especially burgundy, have a tendency to optically make the mouth smaller.
Furthermore, never apply lipstick beyond the natural lip contour line. These shades prefer perfectly drawn edges without any smudging. Because of this tone-on-tone primer and pencil can be great allies.
How to choose them? Based on the undertone of the complexionas always. If the skin is light, all the nuances that tend towards the color of blackberries are perfectwhile in the case of browns you can focus on lighter shades such as tea and caffe latte.
If instead the complexions are olive, yes to dark but warm and enveloping nuances, like browns with hints of orange and warmer burgundies. Black and purple are suitable for all those who really want to dare. And, for an extra touch, you can apply a coat of gloss for a vinyl touch. And the Halloween look is served.