202030 – The Berlin Fashion Summit will take place again during Berlin Fashion Week on the morning of February 6, 2024. The theme of this year’s first pop-up: Culture & Communication. International voices from the fashion industry, such as Clare Press and Ayan Yuruk, will speak on stage and advocate for positive social and cultural change, emphasizing diversity and inclusion as well as values-based communication. The conference organized by studio MM04 and the subsequent community gathering will take place in the historic Kronprinzenpalais, this season in cooperation with “Der Berliner Salon”.
With our second 202030 pop-up, we are once again offering a particularly compact and specialist format on communication topics relating to cultural sustainability as well as networking with leading thinkers and doers in the ‘Sustainable Fashion Community’. We are already very excited about the discussion and are pleased about the great interest.
From 10 a.m. to 2 p.m. all guests are invited to experience varied input on stage with local and international opinion leaders and activists. Ayan Yuruk from Queer Eye Germany will have a critical conversation with other panelists about alternative, sensible marketing. Clare Press, the founder and host of the successful podcast Wardrobe Crisis, shares insights into how consumer behavior can be changed through sustainable storytelling. In the panel discussion ‘Belonging in Berlin’, the local fashion diversity and inclusion community will talk about the city’s unique advantages. Representatives from Auf Augenhöhe, Platte and Fashion Africa Now will have their say. The organizers and co-founders Max Gilgenmann and Magdalena Schaffrin (both studio MM04) moderate the sustainability conference.
The community gathering, which also takes place in the Kronprinzenpalais after the stage program, ensures good networking.
Of course, we need to honestly address the fashion industry’s problems – many of which seem to be getting worse: overproduction, exploitation, waste, to name just a few. But if we stop there, we limit ourselves and what we can achieve. The magic happens when we take the time to dream together of a better fashion future and work through the details of that vision together.
On January 16th and 17th, 2024, studio MM04 will be hosting a live program for the Conscious Club of the SEEK Trade Show at Station Berlin with a press conference on the first “Fashion Purpose” report, a community class on the topics “Diversity and Inclusion” and a discussion on the future of retail. Magdalena Schaffrin will speak on stage together with Mia Heresch and Patrick Bergmann in a live podcast on the topic of sustainability communication on social media.
You can find more information about this here.
In July 2024, the 202030 – The Berlin Fashion Summit will again take place as a multi-day conference during Berlin Fashion Week. Between seasons, the 202030 podcast offers bi-weekly updates and background information on the sustainable transformation of the fashion industry.
until January 17, 2024, Program @ SEEK, Station Berlin
February 2024, 10:00 a.m. – 2:00 p.m., 202030 Pop-up: Culture & Communication, Kronprinzenpalais, Berlin