In Milan, “Berry Swing, Little European Heroes Against Climate Change” debuts, a three -year project of CSO Italy, co -financed by the EU. In the center: small sustainable fruits, international sporting events and an expedition to the Gasherbrum IV with paragliding descent
“Berry Swing, Little European Heroes Against Climate Change” was launched in Milan. The Triennial European Project of Promotion and Information of CSO ITALY – leading reality of the Orthophrutta of our country and co -financed by the European Union – aimed at Italian and German consumers. At the present event – in addition to various companies (Apofruit, Gullino, Lagnasco Group) – also Federico Secchi, 32 years old, international mountain guide and ski teacher, departing with two other Lombard mountaineers, Gabriele Carrara and Leo Gheza, for Gasherbrum IV. Peculiarity of the shipment? The descent from the paragliding top.
The project
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“Planet B” means a world populated by blueberries, strawberries, blackberries, raspberries and currants: small fruits that make a big difference. Cultivated with a very low environmental impact, they are proof that a planet B exists. Through an instant survey conducted in recent days by Newgate Italy on a representative sample of the Italian population (about 3,000 people), it has come out that 95% of Italians consumes, often or times, small fruits. The percentage rises to 96.9% in the 55-64 age group. On a geographical level, the regions of the South and the islands that reveal a greater consumption of small fruits, equal to 56.7%. The North West follows with 55.2%, Central Italy, 53.8%and the North East of the country with 52.5%.
SPORT
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Sport is also accompanied by this project. Sports Festival of Trento, Milan Cortina and Megamarsch Olympics in Germany are the most important events of the project. Next to these events, others will also be added, such as the great cycling fund Fausto Coppi scheduled at the end of June in Cuneo.
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