Crocs CEO Andrew Rees emphasized in an explanation that American consumers are reluctant to make unnecessary expenses. In the second half of the year, Crocs also expects an impact of 40 million dollars as a result of the import duties of US President Donald Trump.
Concerns about possible price increases could further inhibit the buying content of consumers, Rees warned.
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World Cup
At the same time, he expects classic sports shoes in the US to become more popular with the World Cup in 2026 and the Olympic Games in 2028 in Los Angeles.
Crocs also suffers from the growing number of American schools that have banned the plastic shoe by children. The crocs would too often lead to injuries. The ‘Rude Shoes’ ensure that students stumble and fall more often, according to the media in the US.
Crocs made a hard slider at the New York stock exchange on Thursday. The share plummeted no less than 30 percent.