Crocs takes over the Heydude shoe brand.
The US shoe supplier is having this deal cost 2.5 billion US dollars (about 2.2 billion euros), Crocs announced on Thursday. Heydude will be a separate division after the transaction is completed.
“With the acquisition of Heydude, we are excited to leverage yet another high-growth, highly profitable and scalable infrastructure to add the strong brand to our portfolio,” said Crocs Managing Director Andrew Rees. Building the Heydude foundation and creating significant added value for our shareholders. “
Heydude founder becomes creative director
The brand for casual shoes was founded in 2008 by Alessandro Rosano, who comes from the ice hockey company CCM Hockey as a strategic advisor and creative director in the company. Rick Blackshaw has also been named executive vice president and brand president of the brand. Black where he was most recently managing director.
“Heydude has seen incredible sales and profit growth over the past few years. Heydude is expected to immediately contribute to our strong top-line growth, industry-leading operating margins and profits, ”said Rosano.