Cornetto at half price, popsicles for 99 cents or 2+3 jars of Häagen-Dazs for free: supermarkets compete with each other with ice cream

Is ice cream the new weapon in the supermarket war? Almost all chains, from Carrefour and Lidl to Delhaize and Aldi, will be launching heavy promotions during the coming heat days. The outlier is Albert Heijn, where from tomorrow you will immediately receive three free jars of the luxury brand Häagen-Dazs if you buy two jars. Supermarket specialist Pierre-Alexandre Billiet sees an evolution towards climate-related promotions. “That is the future: affordable fun products that respond to climate change.”

ttn-3