Condé Nast will in future forego new fur in its publications

The American media group Condé Nast, which includes leading publications such as Vogue, Glamor, Vanity Fair and GQ, will in future do without new animal fur in its global editorial content and advertisements. According to reports, the announcement reports a nine -month campaign of the Coalition to Abolish the for Trade (Caft). This included demonstrations and protests.

Over the centuries, fur was worn by animals such as minks, foxes, foxes, roots and hermalines of royal houses and nobles across Europe. North America developed into a leading fur producer in the 17th and 18th centuries. However, fashion designers began to use fur regularly in their collections in the 19th century. Although artificial furs slowly came onto the market at the beginning of the 20th century, an article in the Vogue consolidated the status connected with fur. In 1929 the first line was: “Do not do the jewels, pocket money or everyday clothing, advise Vogue, but never try to save at fur. Because the fur you wear will reveal what kind of woman you are and what kind of life you lead.”

In the mid-20th century, fur was often used in Hollywood films and fashion and associated with the ultimate glamorous lifestyle. So when did fur get out of fashion? Actism against fur began in the 1980s after Peta was founded in the United States. The organization drew attention to the inhumane treatment of animals in fur farms.

Influential campaigns with celebrities marked a turning point. Some magazines and designers began to question the role of fur in society and to look for alternatives. This resulted in several brands like Calvin Klein in the 1990s forego fur and gained the concept of fur -free fashion.

Between 2000 and 2010, fur experienced a short revival. The global fur sales rose by 70 percent this decade. The international for Federation rated the industry at more than $ 40 billion (34 billion euros). Driven by previous trends, the interest in fur decreased until recently. However, the revival of the Y2K fashion led to a new demand for vintage fur.

Nevertheless, countless leading fashion brands have chosen a fur -free path in recent years. This includes Burberry; Gucci; Chanel; Phillip Lim; Coach; Diane von Furstenberg; DKNY; Michael Kors; Versace and Armani. The reason for this is that the use of real fur raises significant ethical and ecological concerns.

Millions of animals endure terrible living conditions and are killed annually for the global fur industry. According to Humane World for Animals, around 37 million animals were slaughtered on fur farms in the European Union in 2020. These were mainly foxes, martens, murmur and chinchillas. 15 member countries, including Austria and Belgium, have banned these farms, but practice continues to this day.

In addition to the ethical problems, fur production also has serious effects on the environment. The production of only one kilogram of nerz fur requires more than 560 kilograms of animal feed and releases over 110 kilograms of CO2 emissions.

“Animals on fur farms are kept in dirty cages until they are killed by anal electricity, gasification or neck fracture,” said Suzie Stork, managing director of Caft. “The step of Condé Nast to turn away from Pelz is long overdue recognition of the values ​​of modern, ethical consumers: inside that reject the cruelty in fashion. But our work has not yet ended. We are now fully focusing on Berluti and the other remaining brands from LVMH, which continues to benefit from the gruesome fur trade.”