The Comma brand, which belongs to the S.Oliver Group, integrates your Casual Identity line as part of a strategic brand focus.
CI will be integrated into the main brand comma from next year, a spokeswoman confirmed at the request of Fashionunited. The specialist magazine had previously reported textile industry. The aim is to create a “more consistent and more contemporary brand experience”.
The “casual urban note” from CI is to be maintained even after the integration and more orientation. The changeover is also a reaction to the realization that many customers have so far hardly noticed the distinction between the lines, according to the spokeswoman.
In the future, the focus will be on the Strick, Jersey and Denim product groups. In addition, functional everyday look is to be strengthened. In addition to the range of the range, the visual language, shopping and the presentation in the showroom should also be revised.
“Comma would like to accompany women throughout their identity – at work, in leisure time, in everyday life. Our fashion should not only fit, but should be based on the wearer: according to her rhythm, her claim and personality,” says Rottendorf.
With the brand focus, the S.Oliver Group continues to drive the realignment of comma. Finally, there were changes in the brand management. Managing Director Sonja Balodis left the brand at the end of the year. The management was then handed over to Linus Holzmann as Brand Director.