After sales in the French clothing and textile trade rose by 4.3 percent in October 2024, growth continued in November.
However, with growth of 0.5 percent, this is significantly lower compared to the previous year, reports the French fashion association Institut Français de la Mode (IFM). The eleventh month of the year had one more Saturday than in the previous year and also included the high-sales Black Friday promotion period. Nevertheless, November did not bring any significant increase for the fashion trade. On average, sales remained stable compared to November 2023, but were 5.7 percent below the level of November 2019, i.e. before the Covid pandemic.
While major department stores, including department stores, recorded growth of 6.1 percent, hypermarkets and supermarkets struggled with a decline of 9.2 percent.
Overall, the IFM Panel recorded an increase in sales in stationary retail of 3.0 percent, while online sales fell by 6.2 percent compared to November 2023. What is noteworthy, however, is that the level of online sales in November 2024 is around 25 percent higher than in November 2019.
Monthly development of textile and clothing sales from November 2023 to November 2024
This article previously appeared on Fashionunited.fr and was created using digital tools translated.
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