The fashion industry is the second most polluting in the world, responsible for between 8% and 10% of global CO emissions2. It also occupies second place in increased water consumption and is responsible for 20% of contaminated water. To all this we must add the generation of textile waste (the new plastics). In Spain, last year alone, one million tons of textile waste were generated, the equivalent of a caravan of loaded trucks going from the center of Barcelona to the center of Madrid. And less than 10% is recycled!
The circular models, second hand and rental fashion, grow since the pandemic between 10 and 20 faster than the general retail market. A very illuminating fact is, for example, that second-hand pieces are expected to represent 1/4 of our wardrobes in the next decade. And as for the rental clothes, According to a report by the consulting firm GlobalData, the sector generated 4.9 billion dollars in 2022 and is expected to continue growing in the coming years, registering a annual increase of 19% until 2026.
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Constantly renew the closet It is not cheap or sustainable. Fortunately there are other solutions to avoid destroying our savings or the planet. And clothing rental is one of them. In 2023 this sector will have moved close to 2,000 million worldwide, with the US leading the way. It is one of the fastest growing areas of the textile industry, and in Spain it is also gradually gaining followers.
This guide includes 7 ‘top’ platforms:
Black Label (Roberto Verino)
At the end of 2022, the Galician fashion company Roberto Verino launched Black Label, a new rental service for exclusive garments, many of them straight from the catwalk, and accessible from its official website. They can be rented dresses, sets and ‘tops’ and pants for periods of 3 days, from 58 to 280 euros.
The store of Chen sisters in which Infanta Sofía chose her model to attend the swearing-in of Leonor’s Constitution. On this multi-brand platform, with a physical store in Madrid, You can rent dresses for parties, events or ceremonies from brands such as Adolfo Domínguez, Agatha Ruiz de la Prada, Jacquemus or Zimmermann. For example, a Reformation dress valued at 480 euros would cost 82 euros. In Borow You can rent both clothing and accessories and choose the number of days you need: from 2 to 10. The service includes insurance that covers some damages and dry cleaning. Bags and accessories, from 40, dresses, from €60 and up to €360. With the home test option, for €15.
A very interesting option if you want to brand new new sets every month is Ecodictsince they have a ‘pack of 5 items every 30 days valued at more than 400 euros per 49.90 euros per month. Also the ‘conscious box’, with 8 items of clothing for 60 days for €79.90, valued at €700. “You can rent multiple styles, to go to work or for your most special occasions,” they say.
The Malagueña project Blanca Mayoral has a physical store in Madrid and online platform’. Very ‘top’ brands and the possibility of making profitable the most adored ‘looks’ in your closet. Among the firms to rent are: Johanna Ortiz, Zimmermann, Missoni, Carolina Herrera, Ulla Johnson, Baymo, Amlul, Isabel Marant or María de la Ordenboth party dresses and two-piece sets and accessories for any occasion. On average, a ‘look’ costs 85 euros for four days (with accessories, about €150).
You can rent and also leave items from your closet on consignment. Can you lend it to me? it is a store ‘on-line’ rental party dresses, headdresses and accessories from top brands at a ‘low cost’ price. “We encourage collaborative consumption without giving up glamor and exclusivity. That’s why we help you make the most of all those dresses and party accessories that you have in your closet and that you don’t want to wear again because it would be repeating a ‘look,'” they say. The rental is for 5 days and includes dry cleaning. Prices fluctuate between 20 and 80 euros.
Accede to sets for everyday life and the office designed by professionals and rent your favorites for less than the retail price. Each set of Rentvolution by SKFK includes two or three items of quality that can be tested for a full month. For example, a ‘look’ with carrot pants, a t-shirt with a sun print and a biker-style jacket costs €51/month.
After a year in operation in the United Kingdom and a few months active in France, Inditex launched the platform in mid-December Zara Pre-Owned in 14 countries, including Spain. This is a tool with which the textile giant provides its clients with reusing clothes purchased at Zara: includes a section for request the repair of the garments, another to donate them, and a third to sell them directly to other clients. And, of course, also to buy that of others.