In neuroscience, the concept of the unexpected reward is a well -known concept. A beauty experience that was unpleasant in advance comes in even harder if there is a surprise effect in it. Example: Those who travel to Florence and go to the Galleria dell’Accademia knows: I will soon be the David See from Michelangelo. No matter how impressive the image is, the unexpected is at the expense of the impact.

But if you walk through Oldenzaal or Purmerend to stroll and boom, there he is under the fan fence, then it cuts much harder. Well, with me then. Perhaps it also has to do with the contrast of the environment. If a bust of Julius Caesar or a Corinthian pillar is not in a classic environment, then it will of course stand out much more. In a museum biotope it is not very remarkable that there are works of appealing beauty. In the private sculpture gardens you also see the difference that there is often between the intention and the actual aesthetic result.

Moreover, these images can really be one in neighborhoods and neighborhoods landmark become. My neighbor once bumped into an abandoned discus thrower. The throwing arm had since been demolished, as if he had survived a iconoclasm over time. It was a very dragging, but he has been in an unnamed park for years now to be himself very much. With King’s Day he has an orange hat on, a beard for Christmas. And now it has also become ‘that park with the image’.





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