Citroën C5 official car of the Giro d’Italia 2026 and the cycling classics

It will be there Citroën C5 Aircross the official car of the Giro d’Italia, starting from Nessebar, Bulgaria, on May 8th, and of all the other cycling classics organized by Rcs Sport during 2026. From the Strade Bianche on Saturday 7 March to the Giro di Lombardia, passing through the Tirreno-Adriatico, to the Milan-Turin (the agreement was made official on the morning of Monday 2 March, on the occasion of the press conference to present the 107th edition of the oldest race in the world), to the Milan-Sanremo, to the Giro d’Abruzzo and to the Gran Piemonte, up to the pink race, to the Giro And, at the Giro d’Italia Women and the Giro Next Gen. In all these events the French company owned by the group Stellantis will play the role of mobility partner, for a wide-ranging presence that goes well beyond the sporting field.

agreement in the name of growth

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During the presentation event of the Milan-Turin, scheduled for Wednesday 18 March 2026, the Stellantis group provided the symbolic delivery of an example of the new Citroën C5 Aircross SUV. This model will be one of the protagonists of the season starting with the Strade Bianche next Saturday. “The Milan–Turin celebrates an extraordinary milestone: 150 years of history which makes it the oldest classic in world cycling – he states Paolo BellinoCEO and general manager of RCS Sports & Events -. A unique sporting heritage, which continues to renew itself while keeping its values ​​and international prestige intact. The 2026 edition, with the confirmation of the arrival in Superga, strengthens the strong link between this race and the territories that have made it legendary. We are proud to present a test of the highest technical and sporting level, and to do so together with leading partners. In this sense, the agreement with Citroën represents a further step in the growth of our events system and strengthens the value and visibility of RCS Sport racing at an international level.”

brand enhancement

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The new Citroën C5 Aircross SUV is designed around the Stellantis group’s Stla Medium platform and is offered in full electric, hybrid and plug-in versions. The 2026 cycling season will also represent an opportunity to showcase and test the new technologies developed by the brand. “The partnership with RCS Sport has great value because it concerns events that are among the most followed and rooted in the country, absolutely and not only among sporting events, which fully belong to the collective imagination and popular culture and which express excellence – he underlines Antonella Brunomanaging director of Stellantis Italia -. They are an extraordinary stage, they literally cross Italy, involve and excite millions of people and speak to different communities throughout the territory. For us it means being present where our customers live and move, enhancing a popular brand like Citroën and accompanying a major event with efficient, safe, sustainable and accessible mobility solutions.”

between history and new technologies

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The long-standing bond between Citroën and the world of cycling is preparing to experience a new chapter with this collaboration with RCS Sport for the classics and for some of the most important stage races on the international calendar. “The choice to focus on cycling was born from a profound affinity: it is one of the sports closest to people and therefore in perfect harmony with our brand – he states Giovanni Falconemanaging director of Citroën Italia – We are talking about a democratic and accessible discipline, but at the same time highly innovative and competitive, which embodies the founding values ​​of the Citroën identity: audacity, popular spirit and commitment to sustainability. The relationship between Citroën and two wheels is a long-standing relationship, but this partnership goes beyond the boundaries of sports sponsorship and becomes an opportunity for Citroën to be physically present among enthusiasts across the peninsula: for over 100 years we have been traveling alongside Italians and placing alongside historic events such as the Giro d’Italia and the great classics means celebrating our deepest and most authentic bond with the territory.”