For 150 years, the French lingerie company Chantelle has shaped not only lingerie, but also the lives of women around the world. Since 1876, every stitch, every fabric and every silhouette has been more than just style. They were a language of freedom, beauty, intimacy and trust. The brand’s past is not nostalgia, but a living force of creativity and inspiration.
The year 2026 is not a year of commemoration, but an invitation. It is an invitation to celebrate every story with Chantelle and to rediscover 150 years of archives in the light of the present and future. It is also an invitation for collaboration between art, culture, design and society. Because the story is not behind the brand; it helps shape the future.
The campaign
150 years of history reinterpreted through 16 iconic silhouettes.
Since 1876, Chantelle has shaped women’s bodies, style and presence across generations. To celebrate the brand’s 150th anniversary, each decade is revisited through a single image. This image is a contemporary interpretation, inspired by the codes, materials, gestures and moods of the respective era. A visual journey at the intersection of archive, fashion and attitude.
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