For pure celebration, Casa FOA celebrates its 40th editiona milestone that summarizes its history as a creative laboratory and showcase of trends, but also as an engine of urban transformation. Throughout these four decades, The most important exhibition of architecture, interior design, landscaping and art in the country was installed in heritage buildingsdisused industrial headquarters and growing real estate projects, becoming a bridge between Argentine design, the city and the community. This year, it opened its doors in the Madero Harbor Districta cutting-edge real estate complex located on Dock 1 of Puerto Madero.
The chosen setting could not be more symbolic: an area in full expansion, with state-of-the-art residential towers. In a monumental property of more than 5,900 m2, with rooms that reach almost six meters in height, more than 35 architects, interior designers, landscapers and artists deploy their proposals around a common slogan: urban maximalism.
More is more
In a context where minimalist sobriety seemed to have conquered every corner, Casa FOA 2025 takes a disruptive turn and opts for creative opulence.
More is more is not a simple decorative excess, but a way of living that claims the abundance of layers, colors, textures and patterns, in harmonious coexistence.
Urban maximalism proposes to fill the environments with personality, with the taste and biography of the inhabitants.. Hence, the rescue of objects with emotional value is claimed, superimposing styles, mixing historical pieces with avant-garde objects and creating a scenography that combines visual impact with warmth. In this line, the keys that run through the exhibition’s proposals stand out, where the height of the senses becomes the true synonym of luxury. Textures multiply in tactile layers. Large-scale curved furniture displaces straight lines. The walls are covered with intense colors (Alba’s Pure Blue is chosen as the trend color for 2026) and vibrant wallpapers. It is not just about “filling” the spaces but about composing rich environments, where the mix of styles and objects builds a personal story.
The home is understood as an emotional space, where memories, affections and aesthetic choices intersect. The samples multiply. Ramiro’s Atelier Arzuaga (Best Interpretation Award for the theme) fully celebrates this opulence with walls colorful that vibrate in intense rangessuch as jade green, wax red and blue and are accompanied by theatrical textiles and an abundance of vintage and contemporary objects.
In another style, the space that Maximiliano Solar proposes for his living room imposes the play of contrasts between black and white lines, the oversized orange armchair that dominates the scene and the curated art and music collections with modular lights as the narrative axis.
The surprise: Javier Iturrioz, the king of the “more is more” style, opted for geometric maximalism with an air of retro popin a variety of blues.
The abundance of well-being
However, exuberance does not always manifest itself in excess. It can also be a style where self-expression and personal comfort are as important as aesthetics. The main winners appeal to this feeling. Hugo Di Marco’s Wellness space, which won the Mercedes Malbrán de Campos Gold Medal, created a sanctuary for the body and spirit in an immersive atmosphere where volumes and textures awaken the senses.
The main bedroom of Estudio Nova (Mónica Kucher and Mariano Canova), winner of the Silver Medal, also follows this path, which proposed a sculptural space of glass, transparencies and exquisite detail. Kitchens also become meeting places, like the one designed by architects María Beatriz González Zuelgaray and Beatriz Palacios where the calm color of blue reaches the ceiling and acts as a unifying element, enveloping and accompanying the moment of relaxation.
From the façade that welcomes the exhibition, The flowers and the green of the vegetation had a predominant place invoking the “joy of living”. Eder Villarreal and María Ramos, together with Gilligan’s Deco, designed an almost labyrinthine route, crossed by preserved flowers and oriental references that invites you to stop and experience harmony. The same one that is created when entering the fantastic auditorium designed by Guadalupe Diez and made by the artist Catalina Ruiz, to cover the space with 900 m2 of fabric that she painted by hand covering the ceiling, walls and hanging lamps.
own world
Beyond the visual, Casa FOA works every year as a showcase of trends. In this sense, bold chromatic combinations with strong and cheerful colors, curves that provide movement, details that provide warmth, textiles rich in nuances and the integration of art and lighting are imposed as the great previews of what will mark decoration in 2026. The mixture of styles – baroque with art deco, gothic with contemporary – stops being a mistake and becomes a gesture of audacity.
A coexistence between memory and modernity is precisely the key. Vintage, artisanal, industrial and artistic coexist in proposals that claim diversity. That is finally the proposal of Casa FOA 2025: a celebration of creativity.
You may also be interested
Image gallery
