In 2025, over a quarter of the rental market is dominated by “Other Operators”, i.e. small rental companies operating at a regional or provincial level. Among the big players, Arval and Leasys lead in long-term rental, while in short-term rental Europcar, Hertz and Avis Budget Italia, together with dealerships and car manufacturers, share 63.1% of the entire market
In 2025 the rental sector in Italy recorded well over half a million vehicles rented between Passenger Carsor car, and Light Commercial Vehiclesor vans, (+10.73%), of which 410 thousand for long-term rental (+9.4%) And 115 thousand for short-term rental (+15.7%). The data is contained in the analysis of Aniasa, the national car rental association, developed by Dataforce. Overall, rentals in the past year reached the mark of 30.6% of the market. The long-term rental channel is growing thanks to Passenger Cars (+11.6% of new license plates compared to 2024) while for light commercial vehicles there was a slight decline (-1.3%). Short-term rental recorded a very positive performance, even in this case only in this area Passenger Cars (+19.3%), while among the vans there was a rather significant drop (-16.1%). In the cumulative annual figure, the long-term rental channel did well 36 thousand extra car and a thousand fewer light commercial vehicles, while the short-term rental channel added more than 27 thousand cars while he lost over 1,600 commercial vehicles. Among the most relevant phenomena of 2025 is the extreme “pulverization” of the short-term rental market, both in the Passenger Cars both between Light Commercial Vehicles: among cars, over a quarter of the market is conquered by “Other Operators”, i.e. small or even very small rental companies, which are active at a regional or even exclusively provincial level, and by the cumulative rental registrations of dealerships and car manufacturers. Among commercial vehicles, “Other Operators” in 2025 conquered more than 43% of the market, while the rental license plates of the sales networks and manufacturers came close to 20%. As far as car manufacturers are concerned, it is interesting to delve deeper into their commercial strategies Stellantis Group: looking at the ranking it is clear how Stellantis in 2025 has focused heavily on short-term rental among the Passenger Carswhile in the light commercial vehicle sector it has pushed decisively towards the target of “real customers”: micro-businesses, artisans and corporate fleets. Finally, a consideration on electric: in scope Passenger Cars the Drink they ended 2025 with one market share of 6.18%; in the long term this share is slightly higher (7.43%) and in the short term it is only of 3.49%. In terms of volumes, approximately 95 thousand electric cars registered in Italy just last year 28 thousand they were registered for long or short term rental, i.e. only the 29%.
leading operators
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At the end of the year Arval has regained first place among long-term rental companies, a record that in the first three quarters had been the prerogative of Leasys. Arval in 2025 achieved a market share of 20.82%approximately three points lower than in 2024. In terms of volumes, in the 12 months Arval achieved almost 66 thousand car against the little more than 65 thousand of Leasys, which in turn achieved a market share of 20.59%up seven points from 2024. In third place Ayvenswhich approached the volumes of the two competitors that preceded it with approximately 61 thousand registrations and a share of 19.22%. The holder of the fourth place in 2025 was Volkswagen Leasingwhich has significantly increased its volume of new license plates (+11.5%) by touching the 52 thousand unitwith a market share of 16.4%. These four player overall they conquer more than 77% of the market. In backup positions, good Alphabetwhich takes fifth place overall among the Passenger Cars, Kinto Italy (there captive of Toyota-Lexus), Stellantis Renting, ES Mobility (the Renault-Nissan alliance company) e Athlon. In the light commercial vehicle sector, however, it is Leasys to conquer the record, with a strong increase in registrations (+69.7%) and with the conquest of a market share of 35.7% (15 points more than 2024). Behind him Arval, AyvensAnd Volkswagen Leasing. As for short-term rental, the market players in 2025 were Europcar, Hertz And Avis Budget Italy which, together with the dealerships and car manufacturers, share the 63.1% of the entire market. If the car sector is very fragmented, the light commercial vehicle sector also appears very diversified, with the “small” ones dominating the market: in the lead, with a market share that exceeds 43%there is precisely the set of small local operators. In second place, the grouping of short-term rentals from dealerships and car manufacturers, with a market share of 19.7%. For all the others, the volumes of new license plates were of lesser importance: Hertz, Rent And Sixt overall they reached 26% of the market.
operators by type of user
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In 2025 Volkswagen Leasing And Arval confirm themselves as undisputed protagonists of the private channel, with Ayvens, Leasys And Kinto Italy in the following positions. There captive of Volkswagen and Arval together conquer almost the 53% of the private market. In the business channel, i.e. registrations intended for corporate customers, they are still Arval And Volkswagen Leasing to achieve the largest volumes, but with Ayvens which has a market share very close to 20%exactly like Volkswagen Leasing. The rental to dealer sees first place Volkswagen Leasing with a market share of 28% abundant, but Stellantis Renting is the second protagonist of this channel, with a share of 22.4%growing rapidly. To follow: Kinto Italy, Leasys and ES Mobility. Volkswagen Leasing is also the specialist in rent-to-rent towards short-term operators, with a market share very close to 30%. But Leasys follows closely behind with a 27% share. More distant is Alphabet. In the light commercial vehicle sector, the volumes intended for “private individuals”, i.e. individual businesses, artisans and professionals, and for dealer et al rent-to-rent are of little significance: in this context, rentals to companies constitute the most significant part of the market. The operator who commands this ranking is Leasyswhich clearly distances Arval. Followed by Ayvens, Volkswagen Leasing and UnipolRental.
Models rented by type of user
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The rankings of the most rented models vary greatly depending on the type of customer: among private individuals, the favorite and most rented model is Volkswagen Tiguanfollowed by Toyota CHR, Volkswagen T-Roc, Toyota Yaris Cross And Cupra Formentor. Tiguan also maintains its lead in the ranking of models preferred by corporate customers: in fact it precedes Fiat Panda, BMW X1, Renault Clio And Toyota Yaris Cross. Adding rental to private individuals, companies and non-members, the Fiat Pandawith 17,480 unit, is the absolute first, followed by the Volkswagen Tiguan, BMW X1, Peugeot 3008 and Renault Clio. Finally, the five models most registered by short-term renters, which are Fiat Panda, Opel Corsa, Volkswagen Taigo, Peugeot 208 And Citroen C3. In the light commercial vehicle sector, the Fiat Doblo it is in first place both in rental registrations to private individuals and companies, but also among models without registration in the tenant register. Also worth mentioning in the world of long-term rental for professionals and companies Fordwith his Transit also in version Custom. In the short term, however, the most registered model of 2025 remains the same Fiat Ducato which precedes theIveco Daily.
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