Camel Active is launching a NOS program in the shoe sector in cooperation with license partner HC Footwer GmbH. The NOS package includes the outdoor label’s five most successful models and will be available from the autumn-winter 2022 order phase, the company announced on Monday.
With the new NOS styles, Camel Active and HC Footwer GmbH are striving to optimize stationary retail. The goods, which are available all year round and can always be delivered, should support realistic sales and reduce pre-order quantities. “With the NOS program for Camel Active Footwear, we are strengthening our base and ensuring a stable end-customer business,” says Joerg Windsheimer, Brand Manager of Camel Active Footwear.
The “Bayland” and “Avonn” models are offered in a deep and a high NOS variant, the colors of the permanently available models are limited to muted, classic tones. The less fashionable styles are said to pose a lower risk.
Read about Lloyd’s NOS strategy here:
- Never-out-of-stock – Lloyd sees a need to catch up here and wants to get even closer to the market with Move
