Bundesliga soccer club Borussia Dortmund has successfully completed its trip to Asia and is planning further international activities.
The ten-day tour through Singapore, Malaysia and Vietnam brought in around 2.5 million euros. “That showed that we have international relevance,” said BVB managing director Carsten Cramer to the “Ruhr Nachrichten”.
The club will continue to tour in the future. “After the trip is before the next trip: According to the current status, we are planning a tour to the USA in the summer and we are seriously considering opening our third foreign office in New York,” explained Cramer. So far, the association has branches in Shanghai and Singapore.
For the first time, Borussia Dortmund has won two major sponsors who are based in the United States. Sales in North America have been rising steadily, in merchandising they have long been in the seven-digit range, the BVB football academy is active at 16 locations, said the 53-year-old.
Reyna could become Dortmund’s draft horse in the USA
“In addition, in Gio Reyna we have a very popular American in the squad, women’s football is a big topic there, the 2026 World Cup is just around the corner. There are many reasons for us to be even more present in the USA and to be more active be,” Cramer explained the commitment.
According to Cramer, other clubs should follow their own example: “We do it because we believe it’s right and important for BVB. With our coat of arms, our colors, our stadium and our very own history, we have great appeal And it may be easier for them than other Bundesliga clubs. But the basic rule is: every club must and can make a contribution.”