Just a few weeks ago, Borussia Dortmund officially announced the financially lucrative conclusion with the new jersey sponsor Vodafone. Now BVB can look forward to the next mega deal, which according to the Westphalia media reports will bring up to 400 million euros.
Puma remains the supplier of Borussia Dortmund in the long term. The Westphalian Bundesliga club announced the contract extension with the sporting goods manufacturer on Tuesday afternoon. How long the new contract runs is not known. According to “Bild”, both parties agreed on a new contract until 2034. The partnership between BVB and the German Group has existed since the 2012/13 season.
“I am very happy about the continuation of this grown, successful partnership and would like to thank Matthias Bäumer from Puma and our managing director Carsten Cramer for this excellent negotiation result for both sides,” said BVB Oberboss Hans-Joachim Watzke in a message from the club.
BVB can look forward to the record deal
“What we have achieved together would have been possible with no other partner, and we are very happy to continue this path in the coming seasons,” said Cramer about the extension: “Our partnership worked so well because we have the same attitude in terms of football and match our values.”
How much coal the new deal brings to the Bundesliga club does not show from the message. According to the matching media reports of “Ruhr Nachrichten” and “Bild”, BVB can look forward to record income of 350 to 400 million euros by the end of the new contract period.
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According to the association -related regional newspaper, the partnership provides for a fixed annual amount of 28 million euros. In addition, there are success -dependent premiums in a single -digit millions. BVB should also cash in a lot for the contract signature with 27 million euros, according to the “RN”.
Puma has also been a shareholder since 2014 and holds 5.32 percent of BVB shares, CCO Matthias Bäumer is sitting in the Dortmund Supervisory Board. In a national comparison, only FC Bayern will redeem more money with its supplier contract than BVB. Pumas competitor Adidas is said to pay up to 60 million euros a year to the German record champions.