US snowboarding specialist Burton introduced two new executives on Wednesday.
Jennifer Valentine took over the newly created position of Chief Merchandising Officer in January. According to the company, Debbie Lee has been serving as Chief Marketing Officer since last October.
Before joining Burton, Valentine spent more than 18 years at German sporting goods retailer Adidas. Her new employer said she was “an accomplished executive who has worked in various areas such as finance, strategy, sales and merchandising.”
“These strategic hiring decisions reflect Burton’s commitment to innovation and leadership in snowboarding – from product development to brand communications,” the company said in a statement.