Bugatti has closed a partnership with the DSC Arminia Bielefeld.
The Herford clothing provider supports the association, whose soccer men’s team has just climbed into the second division, as a sponsor from the 1025/26 season, Arminia Bielefeld said on Saturday at the LinkedIn career network. Among other things, Bugatti equips the license player team with suits-as was already the case with the DFB Cup final-and also takes over the equipment of the hostesses in the VIP areas of the Schücoarena. In addition, there is the brand presence on the LED gangs of the Bielefeld stadium.
“For us, the focus is particularly on strengthening our brand profile,” said Florian Wortmann, Chief Brand Officer at Bugatti. “It is about making our values tangible: passion, enjoyment, community – values that also characterize football and especially Arminia Bielefeld. At the same time, his young, dynamic community offers exciting potential to address new target groups.”
It is not the first time that the companies work together. Bugatti was already the official Arminia equipment from 2004 to 2010.