The Italian fashion house Brunello Cucinelli closed the first quarter of 2026 with total sales of 369.1 million euros. This corresponds to currency-adjusted growth of 14 percent and 8.1 percent at current exchange rates. The retail channel in particular recorded an excellent performance, increasing by 20.1 percent on a currency-adjusted basis. The wholesale channel also made a positive contribution to the result with currency-adjusted growth of 4.3 percent.
The development in the first quarter was positive in all geographical regions. Currency-adjusted growth was 20.3 percent in America, 4.4 percent in Europe and 17.8 percent in Asia. The retail channel recorded double-digit growth on all three continents.
Currency-adjusted sales growth of ten percent confirmed for 2026
“This is an excellent contribution from our new e-commerce website, based on the artificial intelligence ‘Callimacus’. It has already proven its ability to significantly increase interaction with customers through personalized experiences and has attracted the attention of very large technology companies,” explains management in a statement.
The company confirms expected currency-adjusted sales growth of ten percent for 2026.
“The first quarter of 2026 closed with a sales growth of 14 percent. This is a result that we can undoubtedly describe as excellent,” commented Brunello Cucinelli, Executive Chairman and Creative Director of the Euronext Milan-listed fashion house. “Globally, the high image of the brand, positioned in the most exclusive luxury segment, is very solid. We believe it is experiencing the best moment in our history.”
The spring/summer 2026 collections currently in stores were judged to be “particularly beautiful and creative”. They “showed very positive sales figures from the first few weeks,” management added.
“The feedback collected during the sales campaign for the Fall/Winter 2026 collections for women and men confirms the extremely positive response from the international trade press and multi-brand customers, which is reflected in a solid order intake and helps to strengthen visibility in the second half of the year. In this context, the markets appear balanced and receptive, with an increasingly selective demand focused on novelties and quality. The brand’s offer is fully in line with these developments and supports a harmonious and coherent growth path,” emphasized Cucinelli.
In addition to the product, the Solomeo company also focuses on stronger customer loyalty. It emphasizes the central importance of local customers, the low dependence on international tourism and the relatively small share of the Middle East market, which is around 5 percent. This value also reflects the overall low proportion of customers from the Middle East, who predominantly shop for the brand in the home market.
In Europe, sales amounted to 124.7 million euros. This corresponds to a currency-adjusted increase of 4.4 percent compared to the first quarter of 2025 and a share of 33.8 percent of total sales. Italy, whose share is around eleven percent, recorded a result that essentially corresponds to the overall performance.
In North and South America, sales amounted to 137.7 million euros. This is a currency-adjusted increase of 20.3 percent compared to the first quarter of 2025 and corresponds to a share of 37.3 percent of total sales.
In Asia, sales amounted to 106.7 million euros. This corresponds to a currency-adjusted increase of 17.8 percent compared to the first quarter of 2025 and a share of 28.9 percent of total sales.
As already mentioned, the Middle East share was around five percent on an annual basis, with the customer base predominantly consisting of local buyers. The United Arab Emirates is characterized by a retail presence, while market presence in the other areas of the region takes place via the wholesale channel. “The final deliveries of the Spring/Summer 2026 collections will be handled taking into account the current situation in the Middle East,” the statement said.
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