Discovering the secrets of Juve’s opponents in the Champions League, masters of finding players in the minor leagues and selling them for their weight in gold. So much so that it has grossed 229 million in the last 3 years alone…
Perisic, Bacca, De Ketelaere, Kossounou, Amrabat… Besides playing or having played in Serie A, do you know what all these players have in common? They were all launched by Brugge, Juve’s next opponent in the Champions League. The secret? Former CEO Vincent Mannaert clarifies this: “Being customers of the small leagues and then acting as suppliers for the big leagues”. In short, buying cheap, with great scouting work, and selling for a lot. On the other hand, it is no coincidence that it is said that the Stock Exchange was born in Bruges: in the hotel of the Van der Beurze family, built in 1285 and soon became the place of trading between medieval merchants from all over Europe.