C.he Brown hair they were coming back into vogue it was already understood at the beginning of autumn, since the new collections had given brunettes more than one reason to love their natural color and suggested to blondes the idea of a possible, gradual or drastic change .
From Hailey Bieber to J.Lo, the return of brown hair
The brown, after all, today it is a color full of potential, very different from the browns of the past, uniform and not very bright: this is the reason for the success of what in the United States they call “Expensive Brunette”, that is a particularly rich brown in shades, which in recent weeks has conquered more than one star.
Brown hair boom: from left, Lily Collins, Jessica Alba, J.Lo (Instagram)
They chose it, for example, Hailey Bieber, back brunette after years of blond, Karlie Kloss, natural blonde dazzled by warmer shades and latest Jennifer Lopez, who darkened her mix of hazelnut and caramel with an extra touch of brunette.
The reasons for the success of the brunette
The boom in brown shades, however, isn’t just about fashion. “After periods of crisis, there is usually a tendency to focus on blond, which has always been considered the color of luxury and gold, which also has the advantage of giving great brightness to the hair and face” , explains Andrea Gennaro, Top Stylist Wella at the Divi & Divine salon in Certaldo (FI).
“Right now, instead, what might appear to be an unusual trend betrays the desire to see healthy and much more full-bodied hair. From this point of view, blondes help less because when they are not natural they need to be treated much more ».
More brown in one, for three-dimensional results
The versatility of this color does the rest. “The choice of nuances is almost infinite – continues Andrea Gennaro – it ranges from warm to cold tones, with the possibility of mixing them together to give life to three-dimensional and constantly moving heads ».
The real secret? “Different nuances within the same color range, as sand and mahogany, eg. These are two shades that usually tend to contrast, but their combination, as well as that between ash and golden, creates winning solutions. At the moment it is precisely the colors that contain the sand that are the most sought after, especially from blondes who decide to focus on brown and who are looking for a middle way so as not to immediately see themselves as dark ».
The right brown? A mix of warm and cold shades
At Wella the technique is called “Deuxlayage”, precisely because it combines two shades that are close in tone but distant in reflections.
“A uniform base is created, better with colder colors because they are much closer to natural ones, while on the lengths and ends you choose something softer, warmer”, continues Gennaro.
Brown hair: the right technique for every cut
Games of shades of this type are suitable for both long and short, both in layers and even cuts. “The climbed, eg, enhances the lengths and ends to the maximum, on which you need to liven up the effects, while in even cuts it is the upper part that immediately captures the attention»Explains the expert.
«On the shorts, however, whether they are pixie or micro bob, you need to pay close attention to the alternation of tones: the risk is a leopard spot effect. To avoid this, I recommend aim for a darker tone at the base and slightly lighter above“.
Color gloss, for mirror effect hair
Once you have found the right combination of tones, the favorite color must be kept bright. «The“ Color gloss ”service is a real oneor color bath that fills the hair with pigments. In 10-15 minutes of application, the coloring product and the moisturizing active ingredients give a beautiful brightness to the hair », concludes Gennaro.
The gloss effect is another Hollywood passion. Mirror effect hair is loved by Kim Kardashian, Dua Lipa and Jennifer Lopez, fan of hair lamination, similar to keratin treatments. And on browns the “bling bling” effect is guaranteed.
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